iPhone 17 Is Coming: Apple Sets September 9 as Launch Day for Next-Gen Devices

iPhone 17 Is Coming: Apple has officially confirmed that its fall 2025 hardware showcase—aptly named “Awe Dropping”—will take place. The tech giant is poised to unveil its major autumn refresh, spotlighting the iPhone 17 family—including the ultra-thin iPhone 17 Air—paired with refreshed Apple Watches, AirPods Pro 3, and much more.

In a post on X (formerly Twitter), Apple CEO Tim Cook set the stage with unmistakable excitement: “Get ready for an awe dropping #AppleEvent on Tuesday, September 9!”

Date: Tuesday, September 9, 2025

Time: 10:00 a.m. PT / 1:00 p.m. ET / 10:30 p.m. IST

Location: Steve Jobs Theater, Apple Park, Cupertino, California

Livestream Platforms: Available globally via Apple’s website, the Apple TV app, and YouTube

What’s Expected to Be Unveiled

iPhone 17 Series

A lineup featuring the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air—Apple’s slimmest model (~5.5 mm thick) with a 6.6‑inch display, replacing the “Plus” version

Pro models could include a durable aluminum frame and redesigned camera bar; all models are expected to feature A19/A19 Pro chips, with ProMotion displays across the board

Camera and hardware upgrades: Pro models may offer a 48MP telephoto with 8× optical zoom, 24MP front cameras, and enhanced battery performance; base storage may increase

Wearables & Accessories

New entries likely include Apple Watch Series 11, Watch Ultra 3, and Watch SE 3

AirPods Pro 3 is expected, possibly with new design and health-tracking features

Software Highlights

Launch timelines for iOS 26 (featuring Liquid Glass interface), iPadOS 26, macOS Tahoe, and more will likely be shared

Pre-Orders & Availability

Pre-orders for the iPhone 17 series—and likely new Apple Watch models—are expected to begin on Friday, September 12, with official availability starting Friday, September 19

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