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PM Modi on LinkedIn shares his thoughts on govt's Atmanirbhar Bharat policy.

PM calls for ‘Zero Effect, Zero Defect’ products and services

Prime Minister Narendra Modi shared his thoughts on the government’s ‘Atmanirbhar Bharat’ (self-reliant India) policy in a post on professional networking site LinkedIn. He asserted that India wants to make products that are of good quality and are admired globally. He emphasised on producing high standard products (Zero Defect) with the least negative impact on the environment (Zero Effect).

“A few thoughts on Atmanirbhar Bharat and how it is as much about scale and standards. We want Indian products to be accepted and admired worldwide,” said Modi on Twitter while sharing the LinkedIn post.

Prime Minister Narendra Modi began his post saying, “A few days ago, I was addressing a national conclave on Metrology.

This is an important subject, even though it is not discussed that widely.

During my address, one of the topics I touched upon was how Metrology, or the study of measurement, can contribute towards an Aatmanirbhar Bharat (self-reliant India) and economic prosperity for our entrepreneurs.”

India is a powerhouse of skill and talent: PM Modi

In this social media post, PM Modi further said, “The success of our start-up industry shows the innovative zeal of our youth. New products and services are being created rapidly. There is also a huge market, both domestically and globally waiting to be tapped. The world today is in pursuit of affordable, durable and usable products.”

Prime Minister Modi maintained that Aatmanirbhar Bharat rests on the twin principles of scale and standards. We want to make more. At the same time, we want to make products that are of good quality. India does not want to merely fill global markets with its products. We want Indian products to win the hearts of people around the world. When we ‘Make in India’, we not only aim to fulfil global demand but also get global acceptance.

India needs ‘Zero Effect, Zero Defect’ product and services: PM Modi

Highlighting the need for quality and environment-friendly products and services the Prime Minister said, “I would urge you all to think about ‘Zero Effect, Zero Defect’ in any product or service you create.

During my interactions with the industry leaders, business representatives, youth of the start-up sector and professionals, I can see that there is already a great degree of consciousness about this.

Also Read: One nation, one gas grid: Crucial for Atmanirbhar Bharat


PM Modi added in his post that today, the world is India’s market. The people of India have the ability. And the world trusts India as a nation with credibility. He hoped that with the nation’s credibility and people’s ability, India’s top quality products will travel far and wide. This will also be a true tribute to the ethos of Aatmanirbhar Bharat- a force multiplier for global prosperity.